Meet Kathryn Garcia, an inspirational Pinay who found her niche in the world of events management. During the pandemic, Kathryn pivoted her business model to look at online events but with restrictions lifting in Sydney, she expects a mix of face-to-face and online events ahead.
Well before events groups started popping up on social media, Kathryn is one of the early pioneers when she founded the Facebook group, ‘Sydney Events Things To Do’, back in 2018.
“I am passionate about organising events and working with brands,” she said.
She is bringing her experience to event organisers through her website ‘Sydney Events Things To Do’, which is an extension of her Facebook group by the same name.
“I have 2,000 members in the group. It grows organically and event organisers post their events here,” she said, explaining that she launched the sister website in November last year was as a response to COVID-19 and to provide another platform for event organisers who are not members of the Facebook group.
Having started in the events industry in 2003, Kathryn worked her way up from front line customer service to handling the management side of events. She now boasts more than ten years of experience in product promotions and events.
Asked what events she has organised, Kathryn mentioned a broad range of events held in venues of all types and sizes, including for the Mums in Business Association, Oksana Roma Training and Coaching and as the co-organiser for the Ladies Social Networking Brunch. She is also the co-organiser for myTIAWomen. Other events she has organised include The Zen of Entrepreneurship for Y Square Education, an International Women's Day High Tea, and an event for the Sydney Business Network.
'Sydney Events Things To Do' is a website where event goers and event organisers find their perfect match. It showcases events of any type, small and large, and for all ages. It also has events based on personal interests, such as:
- Music and Performances
- Product Launch
- Expos and Exhibitions
- Workshops and Webinars
- Food and Drink
Before she became an events guru, Kathryn could have pursued a career in media. She completed a Bachelor of Arts Communications degree, with a major in Media, from the University of Western Sydney in 2005. But fate intervened and she started working in the events industry when she couldn’t get a job in media immediately after graduation.
Here are her three tips on running a successful event:
Tip #1. With face-to-face events, choose a ticket registration website that is within your budget. There are many out there and they all charge ticket fees. Do your homework.
Tip #2. Find a suitable venue for the estimated amount of people attending the event. Location of the event and accessibility to public transport should be well thought out ahead of time.
Tip #3. Decide whether you will be providing catering for the event. You can get sponsors to help pay for both the catering and venue hire.
As a special offer for Australian Filipina readers who are planning to organise their own event, Kathryn is running a special promotion:
Take advantage of competitive, affordable rates. Benefit from a range of packages to suit the size, scope, and budget of your event.
Kathryn is offering a One-Time Free Trial for event organisers. Advertise up to three events with 'Sydney Events Things to Do' for FREE. They can be any size and either free to attend or by paid tickets. Sign up on the website www.sydneyeventsthingstodo.com to take part in this offer.
Drive traffic to your website and social media channels. Increase customer reach beyond your own channels and discover a website that enjoys promoting Sydney’s small and quirky events, as much as large and established ones.
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